LONDON
THE NEXT TARGET
with Maddie Russell
A private virtual clay-shooting experience at Clays with junior world and European skeet champion Maddie Russell.
MEET MADDIE
_________Maddie Russell knows what it takes to meet a moving target. The focus, the timing, the split-second decision and the discipline to do it again under pressure. Junior world skeet champion in 2024 and junior European champion in 2025, she has turned years of training into extraordinary results.
Spend time with her and the sport becomes personal. What goes through her mind before a final? How does she recover after a missed shot? What does she notice that the rest of us might overlook?
At Clays, that conversation moves into the game. Virtual targets offer a playful introduction to her world, with the chance to try your own timing alongside someone who understands the real thing.
The medals are a reason to meet her. Hearing the stories behind them, watching her approach a target and sharing the pleasure of having a go are what bring the experience to life.
WORLD: Sport & Competition
FOCUS: Virtual Clay Shooting • Group Sport • Conversation
LOCATION: London
IDEAL FOR: Individuals • Couples • Friends • Small Private Groups
“I’m competitive. Consider that your warning.”
STEP INTO MADDIE’S WORLD
A sample rhythm for the experience. Every private experience is adapted to the guests.
Clays Soho
Begin with conversation about her route into skeet, from discovering the sport to competing on the international stage. Hear about the preparation behind a championship and the moments she remembers most.
Begin
Get acquainted with Clays’ virtual shooting system. Watch Maddie play, then take your turn, with space to ask about the timing and concentration involved.
Move
Set within a beautiful historic building in Soho, Clays brings the sport into a different setting. Interactive clay shooting gives you a chance to put Maddie’s advice into practice, compare scores and enjoy a little friendly competition. Food and drinks can be added to your experience, with time between games to settle in and continue the conversation.
Continue through the games, comparing attempts and noticing what changes from one round to the next. Spend time discussing Maddie’s approach, then put it into practice.
Play
Finish with a friendly challenge, putting what you have noticed into practice. Between rounds, continue the conversation about training, competition and life beyond the results.
A little friendly competition
What you’ll leave with
A closer understanding of Maddie’s sport
Time spent with a champion, beyond the competition setting
A new appreciation for timing and concentration
Your own experience of virtual clay shooting
Why Maddie
What does it take to become a world champion while most people your age are still deciding what they want to do?
There’s something compelling about sharing a game with someone who has taken the real thing to a world stage. For Maddie, shooting has meant international competition, hours of practice and learning to trust herself when every shot counts.
At Clays, you get to meet the person behind those achievements. Ask about her first competition, challenge her on the virtual targets and hear what it feels like to step up when the stakes are rather higher. A chance to spend time with a remarkable young athlete, with plenty to talk about between shots.
Ready to begin your journey with Maddie?
Every Current experience is completely private and thoughtfully tailored to each guest.
Tell us who you are travelling with and when you will be in London, and we will begin creating your day.